Label MArketing in the new Long Tail era

[The_Laughing_Man]

For those of you trying to get your head around running a digital label (and those who think that they can or are trying to sustain a vinyl label) here is a very very good book about the way markets have changed drastically with the internet age, and how to adjust your philosphy, expectations and derive an action plan in relation to it.

It`s really a very very good book

http://www.amazon.co.uk/Long-Tail-Endless-Creating-Unlimited/dp/1844138518/ref=wl_it_dp_o?ie=UTF8&coliid=IY89SJWYWMB0Q&colid=2BNRQY4LD7VG8

[aNaLpLeAsEr]

It`s really a very very good book



+1

Was recommend reading for me at uni.

Can also recommend this one....

http://www.amazon.co.uk/Being-Digital-Nicholas-Negroponte/dp/0679762906/ref=sr_1_1?ie=UTF8&s=books&qid=1257113404&sr=1-1