Originally Posted by eyeswithoutaface
but no ones trying to take anything away from the likes of Hood who have been doing their thing for years, and its certainly nothing like the electroclash fad. AT ALL!!!! people like Hawtin have been doing this for years, and i know alot of people who've been making tracks like this for years too but just havent had an outlet for it, or labels and distributors would turn them away with "its too minimal" etc etc, and now these same people are getting their hand bitten off by distributors.
People forget its not the artists who make these sudden upsurges in popularity, its the people buying and listening to the music who, imo, are probably getting bored with the same old same old be it in techno, electro etc whatever and are simply digging something new. Nothing more, nothing less. There are those clowns who follow it for the image but the guy who said its like electroclash over there in Oz, well im sorry but have you been to the UK? There are people who take the whole image thing too far yes but the amount of people into the music side of things far outweigh any scene jumping trashbats.
It does take alot more effort to produce an effective minimal track than it does an average techno track, that's not to say you need to be more "intelligent" which is some peoples weak argument, its just to say thats it not as easy as doing straight up 4/4 techno in terms of programming and production. The sound needs to be tight, which alot of current regular techno producers fail to deliver in their club stuff so i could only imagine how they'd approach it. Beyer is a great example for me where its done well, there's no doubting he's a great producer and "Walking Contradiction" is a great record. Id rather people tried what would be deemed new ground for them rather than just repeating and repeating themselves over and over with records they themselves havent got much interest in, because what would be the point in that?