I remember hearing Mr C say he invented the term "Tech-House" because he wasn't getting bookings from house clubs because he was too hard and he wasn't getting bookings from techno clubs because he wasn't hard enough. He labeled his sound as tech-house and all of a sudden he was getting bookings left right and centre.

Alot of the time though it's magazines who put labels on music and due to there popularity, they stick and before you know it, sticky up hair, suit jacket wearing "clubbers :roll: " jump on the band wagon.