Quote Originally Posted by Martin Dust

I've spoken to over twenty buyers in the last two weeks Sunil - all said they take little to no notice - it's hardly surprising really - they now pay more attention to reviews in magazine/sites. So even if you get major support they don't see this as a reason to buy - harsh but true.
I'm not disagreeing with that, any buyer worth their salt would not be fooled by the bullshit talk on many press releases, it's been the unashamed abuse of "this DJ said this" and so on that's decreased the effect of your average press release.

However there's still ways, in press releases, to make them sound good. A good press release can be written with knowledge, honesty and cop on (maybe sometimes with a bit of humour). Another press release can be written in over the top, conveyor belt mode that gives it little identity or appeal. I know which one I'd take more seriously.