It seems that to get a P & D deal you have to be fairly well established, have a bit of a reputation, which I suppose is obvious cos then the distributor knows your records will sell.
We don't have enough of a reputation at the moment but we're working on this, a lot of it is promoting to the right circles.
We've been told that you would ideally need about 5 releases on respected labels before approaching a distributor. Hopefully, we will be able to do this..
I suppose like in all business try and be as helpful as you can, hopefully it works both ways.