sorry my last reply was a bit over eager
i didn't read th whole thread before i posted ( don't do that again written in notebook)
but martin made a good point about keeping mailouts of promo's down to a minimum , and only mail out in the inner sleeves.
i'd just like to add:
don't bother doing white labels ( apart from your 10 test pressings )
as they are not that cheap and frankly they're a waste of rescouces.
just go straight for the finished product and use those for your promo mailout.
it'll take a few weeks presale for the distributor to catch up anyway so you'll still be ahead of the game and you recieve a nice shiny new record that looks better than a poxy white label.
don't mail out over ambitiously , like if you are making really hard techno don't send it to someone who really won't play it.
we don't send stuff to lot's of major dj's because:
1. they NEVER get back to you
2. they NEVER get back to you
3. they NEVER GET BACK TO YOU!
however john peel , fergie , jules are always worth it ( radio 1 u.k. for techno)
stanny fransen has always returned a reply and so has misjah so those guys are my pals! there have been orthers to so it's not a total bitch
i usually try to reply but i can be forgetful too

so i know how it must be for those guys , but the point i'm actually making is that it's YOU the label owner who needs a response right?
so maybe consider sending your releases to regular club djs (like me of course!!!

) who may have a little more time than ritchie hawtin , jeff mills etc etc and may actually appreciate it a little more.