Quote Originally Posted by jonnyspeed
..[a bad] one to look at is the night they run in Hull - Pure Techno. really [un]professional and phat line up. Its got a real reputation for... .
...being run by a bunch of shambolic idiots

advice i would give you is,
probably not to worry about a name dj to begin with,
just find other dj's local to your area and get as many to play as possible in the first few months,
cos they should come along [with their mates] even if they aint playing, and if things go well that'll all add to the reputation of the night [word of mouth being the best advertising].

plus don't spend money on getting flyers designed in the first place, do it yourself, or find a mate who can operate photoshop to give you a hand [let them in for free and all's sweet],

give flyers/posters to mates to dish out. saves you some of the leg work, and helps people feel involved with the night and builds up a bit of loyalty