I kinda see what you are saying, I`m not having a pop.
But I don`t think techno is a dirty word anymore, everybody seems to be jumping on the techno bandwagon these days, and everyone wants a piece of it.
So I don`t think renaming techno, will make much difference.
the point is, is that techno isn`t inherently cheesy, and no matter what colour you paint it, the masses will never get into it, becuase it moves to fast for them, and changes it`s direction too quickly.
By the time the masses have got into what they think is techno, real techno has already moved on.
Good luck mate, but I think calling your music something else, but still sounding the same as techno, won`t trick anyone into likeing it.
It`s still techno.