I'd say I always lean more towards the tighter side of things in life.

Ian and I kind of view it as more of an ongoing art project rather than a second income. We've never really been about making anthems or #1s so the amount of money from the releases we've put out thus far has been rather small. We're currently revamping Abiotic and Enemy to have new full sleeve jackets, thicker pressings, and cooler artwork. We'd rather have people be able to pull our records out 2 or 3 years for now and see that it's still a quality release. Basically, we're proud to have our names on our releases, so why not put something out that we're proud of? Everybody enjoys a good looking, heavy, and great sounding record (especially at $11US/£5+).

I think this kind of mindframe is much more common in the experimental/IDM scene. There are some amazing packaging designs, ideas, and concepts for their releases. It's usually really expensive to produce but in the end it compliments the music very well. They know the money sucks so they invest it back in to their work.

To be honest, I think this industry needs a good dose of professionalism. How many thousands of times have you seen misprinted information on records/flyers/cd's and more? The font styles are often inconsistent, as well as the validity of the information itself. There are some really big techno labels out there (think sweden/italy/etc) that appear to be on the ball everytime. Great packaging, great sound quality, all around a great product. I think the professional look and approach do help a label. This isn't always the case but I know the more bigger labels I think of, they often appear to have a professional looking front (even if things are a disaster behind the scenes, which they often are).

I guess my thing is the money isn't always great for releases unless you've been established for a while and even then it's questionable. Why not have fun and look good doing it?