Quote Originally Posted by dirty_bass
It`s like setting up an electrical shop.
everyone comes in and goes, oh, I`d like one of them flat screen TV`s.

"Oh, well we don`t actually have any yet......"
Any company that starts off by selling nothing but "air" strikes me as a little bit hooky to begin with.
its a bit cheeky in a way, but a good idea which has worked. they have not ripped anyone off.