Promoting Techno Events

[oldbugger]

hehhe just kidding :lol:

no...it really is horrendous :lol:

[Analbumcover]

Then Analbumcover took over, moved the venue

I'll think you find the move wasn't so much to do with me, and slightly more to do with the guest DJ on our last night at the Old Angel getting slaughtered, getting in a fight with the bouncers, getting thrown out of the back door, all the time screaming "you can't throw me out, I'm the guest dj", shortly before an, as yet unidentified by the police, assailant threw bricks threw the venue's front windows until the venue pulled the power on the sound system and threw us all out...

It was either move or pay for the windows, so we mutated over to Blueprint....

[JE:5]

Bloody hell, I didn't know that!

[lunatrick]

The night we run in Cardiff is nearly five years old now - I started it with a friend called spencer - although he took over running it about 6 months after we started - I just play and help out with bits and bobs now.

I think the most important thing initially is the crowd that builds up via word of mouth - no amount of flyers or hype is going to sort this really unless you live in outer mongolia and there are thousands of techno lovers living in ten mile radius who've never been to a gig...not the case in cardiff. We had a base to work from as we were both residents at an acid techno night called ID where they used to book guest dj's so we weren't starting from scratch. The most important thing to us is the vibe - do the people who pay money to come through the door feel happy? do they feel part of something special that consists of close knit community? Is the sound system up to scratch? if not we need to hire some more in. for us it's not about the venue (we've been through about five or six - some legal some not) or necessarily about the guests (although obviously it helps).

Another way to keep it fresh and busy is to stick to a core of residents, but then also continually rotate some slots to local guests who will bring some new peeps with them and some will hopefully come back for more. Also more than one room helps - we have D&B in the other room - this seems to work well with techno. Then there's the flyers, forum, email, posters, it's really a question of making the initial break and then continually staying on top of it.

[gumpy green]

whats worked for us....been going over a yr now and its getting bigger and better. :lol:

1. We did free partys for a few yrs prior so built up a good following.
2. We focus on pushing through the cream of the "lesser known" acts... we are sick and tired of these big name folks that arent really anybetter IMO-ther loads of folk id rather see than mills. Think our following respects us enuf now to trust any guest we get will do the job....i also think its nice for them to come to a club and hear someone theve never heard of b4.....and they walk away like yes that dude was good.....then techno will progress and not stick with the same old faces yr in yr out.
3.The door cost is really low(we are free party headz at heart)... we charge 4/5 but if we hav flights for a guest its 4/6...also that means guset are playing for not that much ££££...because they WANT TO.
4. we hire in extra sound system and 3 lasers and have a guy controlling em...makes the club experiance a bit "crazier"
5. WORD OF MOUTH IS ESSENTIAL.
6. We have alot of our own crew that will always support us.
7. WE dish out cds at the end of every night so that is really good promotion(both for us and the night).. usually do 150 but for our birthday we did triple packs x 150. Also sometimes the month b4 dj XXX we will hand out alot of dj XXX cds(as long as there cool with that but most are-ther techno)
8. Also got the club to give us drink promos which help make folks night cheaper.
9. Get a web site and stick up mixes and live recording from guests and residents.
10. And last but not least- having sekonz as yer resident...hell rock any techno dj under the table. ;)

oh and anutha thing that help i think is we are techno luvers not just promotors....like as soon as im finished my set i hit the dance floore with the rest of them nuttaz......

canny wait till dirty bass in under 2 weeks...its gonna be a merry xmas.

[Small Paul]

Then Analbumcover took over, moved the venue

I'll think you find the move wasn't so much to do with me, and slightly more to do with the guest DJ on our last night at the Old Angel getting slaughtered, getting in a fight with the bouncers, getting thrown out of the back door, all the time screaming "you can't throw me out, I'm the guest dj", shortly before an, as yet unidentified by the police, assailant threw bricks threw the venue's front windows until the venue pulled the power on the sound system and threw us all out...

It was either move or pay for the windows, so we mutated over to Blueprint....

Yeah, fair play mate - the good old regulars making the night run smoothly eh? To be honest I forgot that was a reason for moving, but it made me chuckle to be reminded of it though :lol:
But you were gonna move it anyway weren't you? I thought that the boucers had been giving you jip before the unfortunate incident with a certain 'guest' dj and the subsequent window affair? Aah, the heady days of the old angel...

[Small Paul]

Oh yeah, and Dom? Nice pic mate, you look very healthy, hee hee :lol:

[FuK-NuT]

whats worked for us....been going over a yr now and its getting bigger and better. :lol:

1. We did free partys for a few yrs prior so built up a good following.
2. We focus on pushing through the cream of the "lesser known" acts... we are sick and tired of these big name folks that arent really anybetter IMO-ther loads of folk id rather see than mills. Think our following respects us enuf now to trust any guest we get will do the job....i also think its nice for them to come to a club and hear someone theve never heard of b4.....and they walk away like yes that dude was good.....then techno will progress and not stick with the same old faces yr in yr out.
3.The door cost is really low(we are free party headz at heart)... we charge 4/5 but if we hav flights for a guest its 4/6...also that means guset are playing for not that much ££££...because they WANT TO.
4. we hire in extra sound system and 3 lasers and have a guy controlling em...makes the club experiance a bit "crazier"
5. WORD OF MOUTH IS ESSENTIAL.
6. We have alot of our own crew that will always support us.
7. WE dish out cds at the end of every night so that is really good promotion(both for us and the night).. usually do 150 but for our birthday we did triple packs x 150. Also sometimes the month b4 dj XXX we will hand out alot of dj XXX cds(as long as there cool with that but most are-ther techno)
8. Also got the club to give us drink promos which help make folks night cheaper.
9. Get a web site and stick up mixes and live recording from guests and residents.
10. And last but not least- having sekonz as yer resident...hell rock any techno dj under the table. ;)

oh and anutha thing that help i think is we are techno luvers not just promotors....like as soon as im finished my set i hit the dance floore with the rest of them nuttaz......

canny wait till dirty bass in under 2 weeks...its gonna be a merry xmas.

couldnt have put it better myself....altho FuK-NuTs clearly the best mwhahaha, nae kidding we both whore that place to the max with
a great build up off techno from the fluffer side to the evil side...

all points valid.... :clap: :clap:

even had a mad punter asking for jakN cds after UtI on friday while flyering....

[neko]

good lads sekonz and FuK-NuT.

you've got a really good attitude, sounds like a wicked night you've got there.

would love to make the journey up someday.

[FuK-NuT]

good lads sekonz and FuK-NuT.

you've got a really good attitude, sounds like a wicked night you've got there.

would love to make the journey up someday.

cheerz kitten...its been a mad ride so far but all worth it , absoloutly
no regrets wots so ever...hears to many more!!! :clap:

where are u from kitten?

[FuK-NuT]

doh....manchester...lol

give us a shout if u plan to come up for a wee holiday...;)

[gumpy green]

good lads sekonz and FuK-NuT.

you've got a really good attitude,
:

sometimes ;) then other times im an arse..

usually with fuknuts maw...keep stealing her purse.


na seriously...cheers...hope you can make it one day...if so geeza shout and we'll sort you out with some xtra cheap entry ;) seeing as youve travelled so far....you should tho cos the jakN crowd are just fukin nutters..in a good way

[neko]

i'm from northern ireland actually, living in manc now.

hopefully can make the journey up sometime in the new year

[Udy]

Interesting thread,

Just had my first involvement in this and it went pretty well.

It's definately about engaging with the people you want to come to your night, you can't go around shouting "Techno Techno Techno" at people and hope they'll come.... they're probably thinking about 2 Ulimited or how much Eminem hates Techno.

We gave away a free CD to the first 100 through the door,
all locals artists on the CD, a selection of which were DJing and playing Live sets on the night.

I don't believe you need big names to rock it, it's perfectly possible to build your own names locally through CDs, website and producing good music.

People respect a producer much more than a DJ because they believe they are actually doing something. It's a good idea to tie this artistic edge in with it all and get some nice flyers on the go, it's a student town down here and they all loved the flyers, it at least puts your logo and images in their mind. Pink luminous hard trance flyers will not have this effect.

Keep the door entry down, and maybe offer a cheapy before 11, the more people in early, the better the warm up DJs will play, making people come early next time.

I'm gonna stop before i run out of breath and keel over!
cheers
Udy.