why are distributions keep going broke?

[jon connor]

Another problem that I have discussed with my friends is that techno has no image! We live in a world where sex sells and techno for the most part has no definitive image. ...

Well actualy it does have an image.
If we go back to where it all started,
techno was created in a fantasy world.
It's everything that's not real yet.
Like Science fiction. It's the human link with virtual reality.
It's everything that has to do with the mind,
and all things that exceeds the boundaries of science,
and beyond....


This also explains the thing why techno doesn't have a definite form. Technology and science always develops. It's a matter of time and human evolvement.

Many kids are now in the hype of Playstation and computer games and all.
These things are created with the same intentions of how we want to create techno music.

So there is your image!

That is why we all like it, especially since we are already into the scene, but do u seriously think that will entice many more people to come? The image you described will keep them into the music once they understand, but dont forget many people can be simple minded and you still need something to hook them in.

No, that's why the computer games do have more succes then techno.
The kids see what's happening. It's like people lost the ability to use their fantasy.. And our job is to stimulate this need. We have to help the people to see why techno is interesting...

Like 'crbn' told: Artwork with a story inside is one way to boost it up a little bit. Or using computer generated movies, or even games. Simple things. And that way to make the connection with techno music, the producer 'has' to make something good.

totally on that level man, i no exactly where you coming from, already i have plans in process on this. time will tell, . ;)