hey everyone. I'm a newbie, been reading this board for a bit now though. Love it!
as for labels promotional ideas they gotta get a way to get across to just their target market, namely djs. How to get a bunch of djs who are intrested in a particular label's style is the question. I can think of a couple ways.
1. throw invite only dj parties. you then get a bunch of djs in a room, play some music, they hear things they like, find out bout it etc etc. just gotta invite enough people, boys and girls, to make it fun.
2. labels used to do this lots, I dunno if it still happens much. Limilt releases of really good tracks. Like don't go past that 50 white labels or whatever. That way you build up a name for your label. And of course, having these kind of tracks is what makes those top 50 djs so, so if the tracks are good they'll play em.