Promotional Ideas for Labels

[dirty_bass]

Ok, mark raised a good point in another thread about improving promotion of labels beyond the fifty whites sent out to DJ`s and Magazines.

Anyone have any suggestions we can all apply to the way we do things?

I`m gonna put my own idea forward for this later, but I got a lot to work to do first and wanted to start a thread about it.

[gary_human]

how about getting a TECHNO / electro / breaks / tech-house magazine out?

[Stella Boy]

Shoot me down in flames for this idea but I've never been involved with distribution or anything to do with record production. Would it be possible to set up a download account for shops, magazines and prostective dj's. They are given a password which only they'll know and have the option of one dl per track. I'm not hot with dl quality and whether this would be viable for dj's to use the track out but it would be alot better for shops and mags to use as they could provide feedback and reviews directly onto the website.

[Ritzi Lee]

Shoot me down in flames for this idea but I've never been involved with distribution or anything to do with record production. Would it be possible to set up a download account for shops, magazines and prostective dj's. They are given a password which only they'll know and have the option of one dl per track. I'm not hot with dl quality and whether this would be viable for dj's to use the track out but it would be alot better for shops and mags to use as they could provide feedback and reviews directly onto the website.

TTR Magazine!
But that's only the UL.
Would be nice to see something like this for whole of Europe,
or even the world.

[Ritzi Lee]

UL = UK

[new]

hey everyone. I'm a newbie, been reading this board for a bit now though. Love it!

as for labels promotional ideas they gotta get a way to get across to just their target market, namely djs. How to get a bunch of djs who are intrested in a particular label's style is the question. I can think of a couple ways.

1. throw invite only dj parties. you then get a bunch of djs in a room, play some music, they hear things they like, find out bout it etc etc. just gotta invite enough people, boys and girls, to make it fun.

2. labels used to do this lots, I dunno if it still happens much. Limilt releases of really good tracks. Like don't go past that 50 white labels or whatever. That way you build up a name for your label. And of course, having these kind of tracks is what makes those top 50 djs so, so if the tracks are good they'll play em.

[Internal Error Records]

my suggestion is to build relationships.

call up and thank record shops that sell you well. send them free tshirts and stickers.

find the 10 djs you want to chart your vinyl. send them free copies and tshirts.


basic friendly business practices can probably help out alot.

let the people that help you out know how important and valued they are to you. people like feeling needed.

[fresh_an_funky_design]

get your label known!!!

dont just send your records to your distributor:

1. contact record shops
2. post previews on websites or forums
3. send promo's to people who will play em, dont just send them to 'dj ???' because he/she is a big dj
4.create a bit of hype a bout it on the net, word of mouth has the highest return rate of any form of advertising (to my knowledge)
5. Put as much effort into promoting as you do into making your tunes
6. email people about it


if people have heard of your label they are more likly to listen to it orpick it up in a shop.

Even labels that im not usually into, ill have a listen to just because i recognise the label.

[dirty_bass]

Ok, well one of my ideas is to produce a mix CD (a simple mix, nothing too time consuming) containing all the tracks coming out that month or period, from all the labels associated with the LondonTechno Collective (or anyone who wants to be part of the promotion), mass produce it, in simple packaging (just plastic flimsy sleeves and black n white inserts) and give it away.
I`ve designed some boxes to go on counters, so that they can be put in record shops, and also want to give them to flyer distributers, to hand out at club nights.
The costs would be split between the labels, so could be relatively low.
Also, the labels could be multimedia, containing hot links to websites, online shops, Dj profiles, sponsors etc, with small snippets from club nights in video files, the potential is immense really. A proper electronic TECHNO magazine.
None of this paper crap. Something for the new millenium.
I`m looking for more people to get involved
so please let me know if you are interested.

[Internal Error Records]

thats a good idea.

a promoter for the labels using cds instead of flyers.

it would put a taste of the product into the hands of the heads who dont live online.

someone willing to organize that project would be a powerful person.

[dirty_bass]

I`m organising it. It has been my secret project for ages.
I thought I would air it here as I want more people involved

[fresh_an_funky_design]

i'd be up for getting involved with that, its one of those it might work it might not. but we wont know till we try

[Internal Error Records]

i certainly interested in it as well. although i would not be able to participate on a monthly basis. but it would be wicked cool if you had some thing like a back catalogue section.

[MARKEG]

bass, that is a brilliant idea and one i think so many ppl (iincluding me) would love to be involved in. if you need any writing doing for it, or deeper involvment, please let me know. tbh that's how eternity mag started back in the day. we handed it out free at events. and then the interest became so big that we started to be able to sell it. next thing you know we're on top placing in whsmith. shame in the end the owner went bankrupt though. i think if you haved the right head though, you can really do something in this market for music.

for me, the key to pr is mags. but there really is a new day. i remember getting involved with something that was given away free on the front of dj mag called DROM. i thought this was such a great concept but it never toook off. why? cause it was on the front of a printed mag and they never really realise the value of street level promotion. the street is where you build something and just imagine a CD handed out with flyers after events. PPL would be like 'WOW' and if it's got music on from all the new labels that really are pushing boundaries, plus perhaps a little CDROM magazine for when you get home - well I think you can see how this would create something very unique.

bass, please pm me. and ppl would love to know your thoughts on this, plus any other promo ideas.

[Craig McW]

The free mix CD is a FANTASTIC idea.

Something else that could be good is to get some visual art happening. Nothing huge.... I just remember buying a Diego douple pack on Kanzleramt (Mouth full of Fresh Flowers or something) and in it was record sleeve sized, 300gsm, matt varnished print of the cover artwork on one side, with a past releases sheet on the other side including photos of each record cover.

I loved that. You could send that artowrk on it's own to record shops to put up on their walls etc....

I think it's a good idea.

[fresh_an_funky_design]

seems like were actually getting some good plans going for getting techno back on track.
i'd be up for involving my label with and doing artwork or dtp for it.

[gunjack]

dirty, this is gold. pm me details.

[Ritzi Lee]

2 dirty bass:

If you gonna start this,
i already have a distribution for you in holland to spread all the CD's for you.

[dirty_bass]

Ok, anyone seriously interested please email me at

dirty-bass-records@londontechno.co.uk

If I can co-ordinate this then we can sort out the amount we would initially need to press, how many people can arrange distribution in their respective companies etc.

[Udy]

Free promotional CDs definately work,
been doing a local artists compilation down in Portsmouth, just had a release party for the 2nd one, which was a double CD affair, the first more electronica and the second more techno based.

We gave em away to the first 100 through the door and the response was great, primarily from the people that had got a copy of our first one at clubs and pubs around here.

We incorporate the website address into the artwork, so the people that get the CD can spread the word, as all the tracks are downloadable on the site too.

Works out very cheap to do, especially as we have an army of people copying the CDs up at home :) Definately works as promotion for our nights and allows us to build up the local names, reckon it'd work for sure for a true label also.