Antonio:
Around here this man needs no introduction, but for those who don't know the deal, what is your name, and what do you do?
GM Multimedia:
My names Glenn Wilson and I push the boundaries of Hard Voltaged Frequencies
Antonio:
What labels have you worked on the last few years?
GM Multimedia:
Apart from my own labels I have done stuff for Unknown Forces, Audio, wedafuqawi, Master traxx, Pounding Grooves, Blueline, Audio Assault, Patterns, plus many others
Antonio:
You also run quite a few right? For those who don' t know care to go down the roster?
GM Multimedia:
Well there’s actually a big shift in the structure now because iam just going to be running 3 labels now to concentrate on a nice steady flow, because in the past its been very staggered, so now all I will be running is Heroes, Punish, and my new baby Magnetics
Antonio:
What is to become of Compound, and Planet Rhythm?
GM Multimedia:
Compound will stop and Planet Rhythm will come under the umbrella of labels owned by Triple Vision Distribution in Holland
Antonio:
I see, you trust someone else with your baby? When people think Glenn Wilson they think Punish and of course Planet Rhythm, this doesn’t make you in the slightest nervous?
GM Multimedia:
Well the concept of Planet Rhythm has been going for 10 years and when I told some friends my decision to stop it they were shocked but for me the concept of Planet Rhythm has become a little tiresome and uninteresting, mainly on the graphical side, I am trying to set up pure concepts projects that can be evolved into many things even themes for parties
GM Multimedia:
I am not nervous because I see the concepts that I have for the future
Antonio:
Care to elaborate on some of those concepts? Or do you prefer the sneak attack method.
GM Multimedia:
Sneak
GM Multimedia:
Its more like some nice conceptual packaging and designs, more stuff like the Heroes b-side engravings, maybe the odd pair of edible g-strings in a Punish release, or a set of furry handcuffs for the ladies ;)
Antonio:
For all of those who definitely want to know what are your production methods, Hardware or software?
GM Multimedia:
Well I’ve just upgraded to Logic Pro7, which I run on the Mac, I have the Mackie 328 bus series mixing desk, but mainly I depend heavily on compression, I have a few compressors that come into use on almost all my tracks, just things like the Dbx, Aphex and TL Audio series, I use almost no outboard sythns now, as logic has such wicked stuff they have introduced into the new version, Stuff like sculpture And Ultrabeat Plus some of the fm synth plugins for some bass lines, also they have some very nice effects processors bundled in there
Antonio:
Ever had a serious studio catastrophe and lost work?
GM Multimedia:
Yes a virus when I was sequencing on the pc, about 6 years ago I cant remember the name of the virus but it was date triggered and it told me I had a file missing that I could get from another pc but when you boot up that activates the virus, but only for that day, so I sent 3 pc’s to the big electronic graveyard in the sky
Antonio:
Do you prefer dj'ing to Live Pa or vice versa?
GM Multimedia says:
Live definatly over djing
Antonio:
Explain.
GM Multimedia says:
I just feel that the live is more of what I am about, it has more of the elements that can be associated with me, all the stuff is my own, I know you can dj all your own stuff, but with the live you can road test to people and really keep it fresh with tunes that’s not been heard before
Antonio:
Understood. How did you become familiar with Electronic music as a whole and what were the first steps you took towards getting to where you are at now?
GM Multimedia:
Well I was really into the 1st wave of hip hop n breaking, movies like Beat Street, early Whodini tracks like Magic’s Wand, just led me to delve into that, in England in the late 80s early nineties the rise of the early acid house scene I think pulled people towards it, and I think many people of my time had the same route into Electronic music,
Antonio:
So you acknowledge house and hip hop till this day as influences?
GM Multimedia:
Yea, more hip-hop for me than house, it was all about the bass drum on those retro hip-hop tracks that did it
Antonio:
You used to own a store in Sweden I understand, tell us more about this and your transition to the Uk.
GM Multimedia:
Well I stared to work with importing records into Sweden because of the amount of poor records that made it there, for what’s come out of Sweden its amazing because the vinyl situation when I was there was so bad until I opened the shop, basically I used to sell to all the techno djs, and I used to sell at parties and various different events that went on, and also ran a national mail order service
Antonio:
So what moved you to the UK?
GM Multimedia:
I was getting messed around by pressing plants and distributors, and because both of them was in England its 10 times easier to knock on the door with problems to solve in the same county than try to work it out on the phone
Antonio:
True Story, Are you finding any difficulty with Distributors now?
GM Multimedia:
No its fine now, although I’ve had my fair share of past problems.
Antonio:
Punish has been one of the most recognizable and successful labels in recent. Care to elaborate on its beginnings and your relationship with Mike Humphries?
GM Multimedia:
Well I met mike while djing in Slovenia, he was playing on the same party, I heard some of his stuff he was doing and I ha the draft and ideas for punish laid out, I approached mike about hooking up and then it just went from there, I got us a distribution deal and we were off
Antonio:
Do you have a personal favorite off the series? A lot of people caned Mistress Diana, where did you get that vocal snip?
GM Multimedia:
Mistress Diana was the biggest selling Punish release, I really have a preference to "Doggy Style" but I guess I would say that, but also some of the Slut Peddlers stuff especially the track “Bum Tricks”. I actually got the Mistress Diana dialog from surfing some nasty web pages, I recorded the whole dialog called mike and filled his answer machine with the message, but believe it or not we had to cut so much away because it was pretty graphic, we are still repressing and selling the release, which is pretty mad almost 4 years after its release.
Antonio:
I want to ask you how do you feel about the current state of affairs in techno, as far as quality control and the material that is being released right now?
GM Multimedia:
Well I think that the current state is across the board in all genres and I think its the produce of trend and technology, the mp3 without a doubt is harming producers, and distributors not keeping a quality control has also saturated the scene where its got a very vicious circle in the sense that you need to make twice the amount to get the same return as 18 months ago, which means there's twice as much stuff getting released and creating an overkill. I personally think 2005 will be a big culling year, ive seen these dips before, but that only came around by trend and not with the mp3 technology putting the boot in too
Antonio:
You mentioned before Magnetics, care to share more?
GM Multimedia:
Well Magnetics basically will be an combined evolution of the labels i have stopped but with a more up to date graphical and concept feeling; even from the logo the concept is apparent
Antonio:
Who will be showcasing talents?
Antonio:
And any word of future live pa's with Dean Rodell?
GM Multimedia:
Well I am almost winding up the 1st release, and to be honest because of a health needed pause in 2004 I am really planning to air mainly my own releases this year on all the 3 labels
GM Multimedia:
Dean and me have been doing some gigs together but at the moment no new ones are confirmed
Antonio:
In closing is there anything you would like the readers to know or a statement to make Glenn, definitely thank you for your time man.
GM Multimedia:
A boy doesn't have to go to war to be a hero; he can say he doesn't like pie when he sees there isn't enough to go around.
Howe, Edgar Watson
1853-1937 American Journalist Author