i think techno will never be commercial because nine out ten people like to hear crap and cheesy riffs furthermore they want everything handed to them on a platter. They don't want to think and techno is to complex for the masses (the microwave age)

techno is a continually changing tool, not a finnished product, which thrives on it being unknown to the masses (sub-culture and never mainstream). This is a marketeers nightmare: how must he/she sell something that can't excist without it's compettitors, is largely unpredictable to outsiders and maybe more important want's to stay underground...?