Quote Originally Posted by DJAmok
We need to educate the kids. Not look for the 21+ year old. The kids is what it´s all about.

Techno needs an image campaign.

Hiphop has the image of being tuff and bling bling and fast cars.

Techno has the image of being... well for scrawny wanna-be intellectuals with glasses who don´t get chicks

:clap: Perfectly said Ben. I have discussed this with Agent Orange many times... America especially is very image driven. Even though Hawtin is great the image he gave off was slightly nerdier, and that does not exactly appreal to the masses... The other large problem is media. Yes Hip hop has the image, but what drives that image? You have Clear Channel which is a huge monopoly. ( I know because I used to work for them, shh) Anyway, they own most of the major radio stations here, and many of the large venues. And since they are so tight with MTV what happen is.. You have some genric shit Jay Z makes, it is plastered all over the radio stations, then played on MTV 6 times a day, over and over. Guess what? People see it right in front of them and they accept it, and that image becomes apart of their culture. If Techno, or even electronic music in general had real media outlets such as radio then you would see a larger community evolve. Instead, word of mouth spreads through kids who have been in he scene for many years and you might get some new blood here and there. That is not the way for a scene to grow & thrive...