Most divided music scene in the world

[dirty_bass]

White boys making hip hip just don`t have the cred.
Eminem did it. But look who was pulling the strings.
You present a bunch of gangster culture kids, with the intelligently made, but basically zero cred (in their eyes) of techno, they are gonna pass it over without even blinking.
UNLESS
You get a mate to shoot you 10 TIMES!!
then you got fiddy beat hands down, and the kids will think your cool.

Umm let me give all you boyz n girlz a qick lesson. The whole gangster thing was in the late 80's and early 90's. Right now its all an image, and it is fueled by a bunch of white kids who have too many resources at their disposal. Once these wiggers taste the real world things will change.
The dorky white boyz at the top are pulling the strings, using these "artists" as puppets to drive the image forward. simple as that

Erm, your point?


Anyway, a discussion on improving promotion and improving the business side of techno definitely needs addressing.
However, I think a lot of the underlying problems lie with the nature of the system at the moment, and not necessarily with the music itself.

Of course, as has been said in this forum many times before. The road into techno can be a rather convoluted one. So there does need to be some way of exposing techno to people outside the club scene.
Techno supergroup?

In terms of general promotion, I think something beyond the old promo`s sent to DJ`s, or magazine reviews (magazines are distribution fewer and fewer numbers,and the review is just an opinion, and isn`t really related to the music in any way) is needed.

I have a project I am setting up to improve promotion opportunities for labels, but at the end of the day, it`s basically down to a bit more money and effort being thrown into things.