deaf/tocsin, please calm down guys.. for me.. pleeeeeasseee???!!!!

:lol: :lol:

do you know, i like this topic. and i have to say, i'm feeling what you're saying right there deaf. i badly want techno to be accepted and to be fair we need someone to take it further than the boys did in the early 90's. and you're right, mills, clarke and hawtin etc have the marketing down to a t. and that's why they are the sucesses they are.

but with some sort of 'commercialism', as long as the roots are in place and the RIGHT people are there to take it forward, then I can't see a problem. as long as you're stilll allowing the genre to be creative then SO WHAT. but that's the confusion i'm seeing on this thread. people think any type of commercialism automatically means the music will suffer.

well after years of being involved in this industry and sometimes djing and being involved with the border of ' the commercial industry' (mags/certain venues/major companies), i say you CAN keep the innocennce of creativity and art and mix it with a healthy business sense, to take your product to more people. the problem we have is not enough people in the techno scene that can fuse business and art. 90% of artists in this genre haven't got a clue about marketing, about dealing in the business world with professional people and if they ever were propelled into the spotlight, they know they'd be shagged up the ass, so they maintain a low key 'faceless' techno approach and spend their lives stuggling to survive, putting out beautiful music. then one day knock it all on the head and have to get a real job. absolutely tragic and not something that i will ever allow to happpen to me.

i used to say the same as alot of people on here. carl cox sell out this, 'must keep techno underground' that. well to a certain extent this is true, creativity really thrives when you have to struggle. but it can also thrive in a different way when you don't have to struggle. stinky warehouses that stink of piss are amazing places in my book, but so is sitting in my new studio where everything is new, lights are flashing, i've just had a good hoover round and everything is neat and tidy. ahhhhhh lovely feeling. you've just gotta make sure that once that studio door is shut NOTHING you do is governed by outside forces of the business stuff you're involved in.

what's wrong with then coming out and trying to take your product to as many ppl as possible???? i mean REALLY. what the hell is wrong with that.

just a quick point though. hip hop. hmmmmm.. i'm not feeling that will work. hip house was great in 1988/9 for the 4/4 generation, a bit of a laugh, but never reallly had the attidue that young ppl needed in music. i'm not going to say it cant be done, hell i can't wait to hear the results, but surely if this was that easy to achieve it would have been done already. i mean let's be sensible here. house and electro/hip-hop have been running alongside each other for twenty years now. why has no-one done it already???? i'll tell you why.... i thiink you know my answer

;)

OK great discussion. Keep it friendly eh :clap: