Well, all your doing is essentially providing a label for Klein fans.
When release 2 comes out and it doesnt have klein on it, do you think it will sell as well?
No.
Putting yourself on the B2 track on your own label is gonna make average punter think.
Oh look, another Klein record, oh and isn`t he cool to let some unknowns onto the label.
If you are searching for P&D then yes, it is hard to get taken up.
But then P&D these days aren`t worth the paper they are scrawled on anyway these days.
If you are self financing it, then good luck, but there are so many labels with these established names on them, this kind of marketing ploy doesn`t really fool anyone anymore.
Record buyers are fickle and will follow a name around various labels, but won`t necessarily follow a label.

I say bite the bullet, do it the hard way, take a risk, and push your own shit. It`s what you will be judged on at the end of the day.