Hey DB,
I think i know what you are alluding to here. I have found much pressure to produce something that is more "user-friendly" and less out-right party bangin'. I get half the people telling me I should do some more recognisable stuff that sounds like everything else (ie: commercially viable) and the other half saying go into cerebral land and make stuff that does your head in, is fresh & not the same as everything else.
??!! eeek. Makes me very confused and its hard to get a lock onto a tune when you are in two minds.
I like to go into unchartered territory myself, but, that is not very saleable these dayz as most people dont like it or fail to understand it. Well, thats how it is here in Australia anyway (even though Techno is a global market its still small fry compared to more commercial genres).
A funny example to share is when I was recently driving in the car with my Brother who listens to commercial stuff. He was listening to Fat Boy Slim (of all things). This particular track (cant remember the name) but it was one of my bros' favourites. Upon listening I said to him i like the trumpet sample in it.....he said "what trumpet sample"?? I mentioned 2 other sounds that made it a catchy funky beat and he didnt notice them either.
Thats my point. How would cerebral "out-there" techno get across to most people? It doesnt and wont for a very long time.