every niche is like that.

the more you know,
the more you appreciate the really phenomenal
the more you know,
the less you can appreciate the simply fun

as for not knowing who a dj is...i think that's good cuz, intentional or not, we bring a lot of prejudices with us when we listen. thoughts like "ooh that's good, but it's derrick may? i can't like him because he stank it up last fall when i saw him in london and i was really pissed off..."

or some other reason...