Dance music doesn`t have to be obvious.
Go to some of the new hip hop clubs and the beats they are playing are sick, and fresh, and yet no one seems to have trouble accepting new stuff.
Techno for all it`s proportion to bein forward thinking and underground is atually a little behind due to people not accepting change as easily.

Yeah, there`s room for mindless, made in 1 day obvious dance tracks, and it`s fun to make em, but some people don`t aspire to anything beyond mediocrity, and are stuck trying to emulate their peers and idols.