Heroes, first of all I would like to say that I didnt really mean to be offensive or personal or anything in my last post, its just that a few of your comments pushed my buttons if you know what I mean. And to be fair, most of it wansnt actually very relevant, although I did mean all of it.

Anyway, I'll address the issue of piracy over the whole of the music industry, and the film industry for that matter.

I dont think its really all that bad. As Tocsin has already said, most people who are pirating stuff probably wouldent buy it anyway. But on top of that, the technology that allows us to pirate also allows us to get more music/media to more people faster and easier and cheaper than anyone ever imagined possible. Its just a question of harnessing that awesome power to make money. And someone is working out how to do it right now. It'll take time, but this digital revolution is definately the future, and theres nothing anyone can do to change it.

I work in a commercial record store that aint doin so good at the moment, and I will proably end up losing my job as a result of all of this, which is pretty gutting, but I am excited by the prospects for the future, so I am prepared to roll with the punches.

Also, I dont think piracy is much worse now than at other points in time, when cassette recorders came out, the industry was convinced that it would kill sales, same with CD burners, and now MP3 is the big scare, but shit is still going to sell.

It really is too late to stop it, downloads are included in the singles chart now, its here to stay, whoever embraces it and makes it work for them will come out on top, and those who hate on it will ultimately lose out.