Labels never really coined it in I don't think. Unless were talking mainstream music, which is totally out of context. Mirsha had a point as for the likes of Britney Spears and all that bull.

Personally I think this idea is a half baked act of desperation for PPL. Im not 100% what the PPL is, but im guessing that its similar than the MCPS. The MCPS is a waste of money imo, I signed up and got really confused by it all. All i know is for the fee i paid all i got was confused and some lousy letters from them telling me how many millions they were loosing in revenue. That revenue should have reached the artists which in techno I think would be peanuts anyways. Plus the label I was on at the time sorted all that out anyways but I think the problem was I never really liked the idea in the first place. My loss I guess

I do think some of the superstar dj's coined it in bigtime. I have said this all along. The ones that get my respect do a good job and actually support the scene without trying to milk it. Thats all I got to say really. Im guessing this may not work but schemes similar to this will follow