"But I'm sorry, I don't think Techno is being killed off at all. There's loads of decent stuff coming out at the moment, but it has a different direction. "
Maybe you find good techno cause you're LOOKING for it, though ?
Different direction ? WHERE ? In your book, maybe...
Techno on the continent is still healthy-ish (though still dropping in sales) - but in the UK the scene is SCREWED. There is no disputing this, really. Pockets of resistance remain, but nothing that could be classed as an army. Everyone who works in shops (the ones that are left) in the Uk has told me the same. People are bored with low quality techno and have had to suffer it for too long.
There's too many labels releasing music that is too formulaic and boring as a result of certain label bosses not seeing the wood for the trees.
Would you start a soft drinks company and call it 'COKE' and pirate their recipe and give it the same packaging ??? No, you would not. For it would be financial suicide. Don't understand why people think this rule is okay when applied to techno.
There's NOT "loads" of decent stuff coming out. There is good music, sure, but there's a LOT of shÃ*té out there. I think this is where artists being 'personal' about their music comes into play. I don't give a shit if someone has spent hours on a piece of music and thinks it's great etc. If I reckon it's rubbish I'm happy to say so. What's the point in letting people labour under misapprehensions when it's hurting the rest of us ???
To be honest this discussion could run and run, though, as I'm sure many people in here like music that I don't and vice versa. It's all subjective.
And I don't need a lecture on how the music industry does or doesn't work, thank you very much. I am only too aware of how it functions.
Also, we didn't get 'burned', we went under because basically this kind of music can't support itself anymore in sales terms - to be perfectly honest. Sure there are things that could probably have been done to PROLONG our existence, but our days were numbered from the moment we opened our doors imo.