I know what you're feeling here, but to me, this move almost seems like classic UR strategy: infiltrate the battlefield and hit them subliminally. I can picture a group of kids playing the new PS3, smoking pot and "The Punisher" coming out of the speakers... they may not be fully aware of what it is, but slowly the UR virus infects them.
Just another way to look at it I suppose.
Originally Posted by g