marketing is what makes you say to yourself ...
"is this a good direction to be going in???"
while you are writing a tune in your studio and you've just stumbled on something that's really good but you're having trouble placing it in the greater scheme of things.ie labels you know and work for.
basically the exact opposite of what you should be thinking
ie" wow that's great let's do it again "etc etc ....
it ****ing drives me nuts
you put out a track and someone says "well it's not really a hydraulix record" or " that sounds just right for" ........

i mean that's what marketing has DONE to techno
because it's been so heavily invested in in the past the future has been panned out for us already
meaning you can't (well you can but you'll find it difficult to get it all released) do what you want musically. because the genres are there and the record buyers are used to that format
mess with the formula (and i don't mean the musical one) and risk selling bugger all records.
tough innit?