I like a lot of the tracks that come out under the Shranz bracket , personally I don't really have a problem with names like this.
I think everyone just sees it as a commercial thing straight away but I don't think it is all about marketing and shit like that. I think Techno has to be subdivided nowadays, regardless of whether they come up with daft names like "Schranz" , "Wonky" or whatever. If it helps sort the wheat from the chaff then that's all good as far as I am concerned.
Techno is much bigger than it's ever been and with technology and the availability of music software , there are more and more tracks being released and it's not possible to just label everything as Techno cause us folk are into so many different types.
Look at this forum ,it's subdivided for ease and no-one has a problem with that. I have even been told off twice for having things in the wrong place.
I think I strayed off the point there. I couldn't care what they call it , I just care if I like it!!!