Quote Originally Posted by Sunil
I guess as a label you need some cash to afford to take chances if something doesn't go right. Take a Gigolo or B-Pitch.. often very hit and miss, but at the same time doing exactly want they want to do. I remember Ellen Allien telling me that for some releases she was doing in excess of 10,000 or so units, while the next might have done a couple of hundred.
Well, I don`t know if I can afford it, but I`m doing it anyway.
I just figured, to hell with it, I need to do something purely for my own satisfaction, If I invest love and money into the project then hopefully someone will appreciate the effort and the risk, but it`s more about just doing it.
I fully encourage anyone to do the same. It`s better than blowing the money on sky or brand name clothes or something.