That's just the industry for you. It will be that way for anything. For a minute, everybody went nuts on stuff like Drumcode. Even hard house DJs like Fergie hopped onto that wagon. Then came the latin thing, so many people went nuts for that right away too. The scene saturates itself way quicker than it can handle. I just take the elements or records I like and move on.Originally Posted by SummerOfSam
The funny thing is, people talk about how minimal is the big new trendy thing and its so "Berlin" but really its not as much as people think. Its afterhours stuff. Stuff like Misc., Tony Rohr, Oliver Koletzki, Trentemoeller, etc. is selling well right now and its all electro-techno stuff. Check out decks.de, the top 40 sales charts is mostly electroish stuff and not so much minimal.
I think the best way to go about looking at these kinds of music is asking ones self what elements you do like about the music. What sounds or ideas of the trend/genre interest you? What would it take to appeal to you? How can use what you appreciate and incorporate into your music and change your sound for the better? If people turn their nose up to everything so quickly, it will be harder to get good outside influences.
Dark industrial techno is a great example. I love the stuff to death but one has to admit the influences are a bit incestual. Everybody often cites the same names for past and current influences. In return, a lot of is just dark souless, drum tracks with pads and no hooks. In the end, There usually isn't a whole lot of outside influences and it shows.