the best ideas are slight twists on what has already been done. the majority of humans cannot handle something too far out and different. thats why those in the know, and those with a sense of experimentation and forward thinking (most techno geeks i guess) look at other genres/scenes and laugh as they seem to be so far behind, but its simply good business ethics. feeding new ideas in slowly and allowing the punters to get used to it

we all harp on about techno being an attitude and all that, but if we want it to survive we should start shaping it in a business sense. is anyone really gona sit there saying ''oh well at least i didn't sell my soul'' when techno is dead and buried?