renato cohen pontape
like it or hate it it was not only massive but it refloated renatos almost finished djing career overnight, sold thousands , got renato all over the world, gave him tons more wok on other very respected labels.

what did it?

money.

more money makes money.
if you are clever you know your industry your target audience and your territorys.
you have deals in place with all major distributors, media/advertising , and shops
and you have the worlds most famous dj spearheading your label
playing the track to death all over the world.

and like mit or hate it it is good for what it is
it is well produced , sounds the same everywhere you play it , and works on the dancefloor (why i don't know but it does)

so there you go having a BIG name on you record doesn't mater a toss.
having a lot of money and a rigorous sense of good business will sell records galore

i reckon anyway