Axis my arse

[SlavikSvensk]

well, i think you are all racists. the fact that there's virtually no discussion of the country of belize in this forum is ample proof. also portugal. what the **** do you racist bastards have against the portuguese?!

[xfive]

Steve's not racist.. he hates everyone equally.

:bonk:

[audioinjection]

HIlarious

[Mindful]

hahahahahahahaha fu cking class

[djshiva]

Blatant "I need money" merchanidising is just ugly.
As is branding, the scourge of the 90`s.
If he didn`t spout all this damn philosophy all the time, then it would be fine for him to just turn into a dollar suck machine.
However his philosophy mixed with blatant and crass branding, makes him a bit of a dink.
Hero and originator of shit or not.

:clap:

i think what dirty_bass and some others are trying to get across is that if you are just a blatant capitalist, then no one is gonna really be surprised by overt marketing of random crap with your logo on it.
but if you present yourself as someone in it for the art and philosophy and THEN go over the top with the marketing, it stinks of hypocrisy.

but then, anyone who has a basic understanding of the english language and has read mills' wannabe philosophical record label blurbs and such, probably already knows that he was talking out his ass the whole time anyway. utter BS tripe.

me personally, i think the whole pseudo-intellectual crap was all just a subtler marketing tool, and finally he has moved past the pretense and gone right for the obvious marketing. although selling car tools and shit strikes me as a pretty lousy business move if money is what you're looking for...

[Mindful]

Mills......love his music and what hes done for techno, driving gloves....... dont realy care for but whatever he wants to do.

The comments in this thead, funny

Thank fu ck for the peeps who can have a lark

[Buttman]

What about Thighpaulsandra's Cum Towels? Capitalist/commercialist too?

[conflict]

can't believe you lot are still bitchin about this

(lets get this to 20)

[djshiva]

and i can't believe (well, yes i can actually) that those who have made honest critiques of blatant consumerism disguised as philosophical hooha are always labelled "bitching".

for those who cannot differentiate:

bitching: "jeff mills is a lazy sod who trainwrecks, lives off the success of his previous purpose maker output and now sells stupid crap to make money."

critiquing: "i find it problematic that someone who has built their career on supposed forward-thinking musical concepts has now decided that slapping their label logo on driving gloves meshes with their previously stated views on music and art."

ahem.

[module]

screw the merchandise.. i never loved Mills for his merchandising, i loved him for his tunes.

but imo, he hasnt moved forward. its still the same vibe/sound. and regardless of what pruck hes stuck an Axis logo on, his music hasnt progressed. THATS my problem.

as for popping at Beyer.. slipmatts & t-shorts are used in clubs. i wear t-shirts & i (used to) use matts.. i never ever needed a beach towel or a wrench when i went clubbing or played out lol

as for The Bells, ive recently done my own re-edit ;)

[The Overfiend]

Purpose Maker Rakes and Hoes.
Who doesn't do yard work?
Purpose Maker roach spray
It is Detroit ya know.

[Miromiric]

What about Thighpaulsandra's Cum Towels? Capitalist/commercialist too?

lol i gorgot about thAT. its a must have!

[The Divide]

Purpose Maker roach spray!
'its detroit you know' :lol:

as for popping at Beyer.. slipmatts & t-shorts are used in clubs. i wear t-shirts & i (used to) use matts.. i never ever needed a beach towel or a wrench when i went clubbing or played out lol

I agree, never had a problem wearing t shirts with record labels on them, ide rather wear something that supports a label than wear the latest thing in the name of fashion. It seems like the axis name itself is being tailored around making a brand for itself more than the label itself. Like a fashion name, fair enough if that’s the route he wants to go, it’s hardly the punky techno spirit I like

Ide love to see someone get kitted up head to toe in axis clothing, its possible. I would wear the sandals, the axis sweat pants (black), axis T shirt, axis sweater, axis jacket, axis wool hat and then the axis helmet! Woa there’s an axis helmet, didn’t see that the other day. Then they could stand in the middle of the dance floor with an axis helmet on, dressed head to toe in black axis wear flashing the axis torch at people on random. Would probably look like darf vader, could even add it to the adding it to axis journal.

Safe bra safe

[The Divide]

Todays entry:

'looked a total twat but it put a few people on't noia'

[Mindful]

we could dress up and become AXIS FORCE.
Then we could enforce the law in the name of techno.
And we could have sirens on our cars that play the bells.
How sweet

[Buttman]

Kicking a dead pig.

[dirty_bass]

and i can't believe (well, yes i can actually) that those who have made honest critiques of blatant consumerism disguised as philosophical hooha are always labelled "bitching".

for those who cannot differentiate:

bitching: "jeff mills is a lazy sod who trainwrecks, lives off the success of his previous purpose maker output and now sells stupid crap to make money."

critiquing: "i find it problematic that someone who has built their career on supposed forward-thinking musical concepts has now decided that slapping their label logo on driving gloves meshes with their previously stated views on music and art."

ahem.

I think I just fell in love.