if you'd have asked me this question last year, i'd have said it's a rip off, if you're not beat matching, then you're not dj'ing, but like you, i now realise, beat matching isn't anything that gets the crowd excited, it's not any difficult skill really, and lets face it, the most enjoyable part of mixing is actually playing records you like, not cueing up a mix.
so from now on, im concentrating on using ableton, but on the days i want to get back to having a spin on vinyl, i will.
Like rythmtech said, do what you want, you can never please everybody, but as long as you're enjoying it, and anyody else who's listening is, then job done.
imo of course