
Originally Posted by
ant
Ello mate. Just checking the new BOA site properly and I caught onto this thread. Thought Id shine some light onto it.
The first thing to bear in mind (and this is a big mis-conception about agencies) is that 99.99% of agencies rule of thumb is that they don't promote the artist. They are simply there for handling bookings. Yes there are things such as websites etc to "advertise" the agency, its artists and its existence, but you'll find that very little, if any money gets put into actually "promoting" the artists individually. This is 100% up to them.
Yes, agencies have a big book of contacts and is a good networking platform but most of the time (not always) its one way traffic. i.e. promoters getting in touch with the agent. When people get in contact to book an artist, they are normally very specific about who they want and if that artist is unavailable, things either get filtered through the remaining free artists on that date, or the promoter decides to change the date. I think what im trying to say is that joining an agency will not get you more work. Its purely booking representation.
Of course there are benefits as well as downsides. If the demand is there, an agency will take all the stress out of negociating dates, flights, money, visas etc... a godsend in my opinion! One of the downsides though, is that an agency will frown upon you doing your own bookings. You either have to be 100% on it or 100% off it. This is a necessity with any agency. Firstly, it eliminates the embarrasing situation of being booked for 2 different gigs on the same date, but more importantly its about commitment. A good agent will work hard so all parties are happy and that the gigs, flights, visas, etc work and run smoothly. This costs time and money (here we go with the boring business side of things!!!) We'd like it all to be free but unfortunately its not. To phone a mobile in South America 3 times a day you need to take out a mortgage! So if you were to go off and do bookings on the side without giving back to the agency, they wont be very happy. Firstly, they would be loosing out on potential booking fee if a date came in for you and you were'nt available, but also it just messes with the workings and formula that the agency adheres to. Things get complicated and its more stress than its worth.
That commitment works both ways though. Even though an agency tends not to promote, of course it is in their interest to get you work. This is just done by selling people over the phone. This comes back to demand which ultimately is up to the artists self-promotion.
I'm waffling now so Im gonna wrap it up. I wouldn't stress over it too much, thinking that maybe you're loosing bookings not being with an agency. You may find youre better off not being on one. That you get more gigs without. Henry took that route and is perfectly happy, whereas Chris couldn't survive without Rachel. Its entirely your desicion if and when, but its certanly not one that is career changing.