cheers for the level perspective on this Steve, I can see where you're comin from. My thought is that I want a label that can deliver to the masses without relying on a distribution service that is obviously in a bit of turmoil, and I'm thinking more about the future than the here and now.

Whether we like it or not, as gadjets become more advanced, we're gonna move with them, and it could be that in five years time Ableton is old hat and we've even more devices to dj with, possibly the concept of the dj as we know it will have changed completely (I'm hoping for the better).

Also I can get a whole lot of e-adverts sorted for the price of a thousand vynil from what I can see, so I'm gonna stick to me guns, make the process look after itself, get a job, and hopefully one day it'll pay off.

But you are dead right, it ain't about the names anymore (not techno anyways thank god), it's about the music, so I hope I manage to nurture my A&R side with all the lessons my Jedi forfathers taught me:)