but its not a promotion strategy with Inigo, it's a free mp3 label that he runs, and it blows away most regular labels with pretty much every release.
there is one reason and one reason only for putting a physical price on a piece of creative work, be it a painting, an album etc and that is for the purpose of selling said work for a profit. I dont know anyone who puts so much money into something just to break even, and i dont know any artists who want to sell their paintings just to cover the cost of their oils