Yes we are always trying to promote ourselves but no we didn't / don't have anything to do with Mixmag.
Ask yourself this - if you'd been losing money every single month running club nights for over 2 years partially due to people like Mixmag, Radio 1 and other mass media for dance music in the UK not ever talking about your type of music, then Mixmag came to you and said they wanted to put you on the front cover of their magazine and do a big review, would you say "No, I want to carry on losing money every month for the rest of my life"?
Andy Bowler sais it was after the first event, well I'm sorry to say we (Cypher / NEO) have done 17 events actually (that's not even counting the 50 or so nights I've been involved with promoting around Manchester) and I have very rarely made money (and even then it was drum'n'bass nights). We decided to put the best line-up we've ever had on and for the first time ever the dance music press paid us some attention.
People keep on throwing accusations at us for getting them involved - it was their decision to come down, all we wanted was a listing to advertise our excellent line-up to as many people as possible.