From Andy Vortex..

not being funny but I was relating this to Neo which is your brum event not Cypher... I obviously know you've put the Cypher events on for a while... & obviously I know you from octarine days etc etc so to give me a history lesson was a bit pointless... If mixmag had contacted me which they did (re hardcore) as I mentioned I could have ran down the same lines as you going through self promotion pushing North as much as possible but with the experience I have of promoting & you say you have then you should have realised how this would go mixmag have no interest in hardcore or hardstyle they have no or very little knowledge of the scene... It was obvious from what they asked me that they wanted to pin this as something new so they could control it & get ads back from the hard house promoters that are slowly falling by the wayside..
so to answer your question YES I would have & did turn down promotion from them.. If you want your night to suceed try workin harder try being innovative try not taking on gods kitchen in a far superior club just round the corner... try not wasting £0000s on foreign djs that played in birmingham at much bigger events a few weeks earlier.. Try not putting nights on when similar nights are running in the area...
All these things have to be taken into consideration...
try not moving to an area that is already saturated with similar events..Either decide you want to put on a commercial night or an underground one as trying to mix it up really isn't going to work..