Some really interesting views here... enjoying reading it.

I have to say some of steve's comments make me feel a bit uneasy about doing what im doing, but never the less its not going to slow me down.

I happen to believe that the 'Coin in the air' thinking is a positive in my book. People will always want to buy good music and the manner in which they buy it has always been in flux in one way or another. Therefore change is inevitable.

Running a label, sure thats a toughie fo' sho' but im not gonna let up with my efforts. Money is certainly an issue but only as far as presentation goes.

There are a lot of things to be taken into consideration when selling music, content, presentation and what seems to be the most important at the moment - consumer accesibility and content protection.

the subscription model is a seemingly good one, but i can help feeling its industry led and geared towards the bubblegum markets rather than the niche markets such as techno.

Someone else said that physical product is something they still consider, and i agree with this. physical product is something i personally want and im willing to bet that everyday people still do. Hence the r3tox shop will be selling CDs as well as the labels MP3's through BP and Juno et al.

Diversity certainly seems to be the key and i for one am more interested in selling quality electronic music / dance rather than 'niching.'

Time will tell what happens with the industry but i do know this, the big labels are notoriously slow to react to changes wihtin the industry and its usually the independants who lead the way musically. We shall see which way the coin falls, but for the moment setting up a label is probably a good thing on balance.

On a more personal note, i enjoy this business and its challenges and i really think that working in this field gives me as a techno fan the biggest opporunity to really push the sound of the fantastic artists and producers who have had the kindness to help me.

Regards

Chris.