This release reminds me a lot of the more underground and darker progressive house that was released in 2000-2001 during the height of Home and the post rave cocain explosion, with Danny Howells, Mr C and Darren Emerson and that crowd.. Stuff like Silver Planet, Slynus, Pipeline and so on.
I loved it at the time, and I imagine this release would have gone down a treat then.
I have no idea if that kind of stuff is all that popular now though.
Seems like solid tunes, but to me they are a little too percussive and lacking that extra dimension to draw me in.
Good luck though, anyone starting a label is as crazy as Jacko in a nursery, and releasing this time of year especially, as now is the time we may see more distributers hit the pan (I do hope not).