It's very nice, but My Novation Remote SL25 will do me for now. At about 4 times the price I'd probably think twice about wether I really need it regardless.
Still it's probably one of the best pieces of gear to have come out for 6 months IMO. I love the Analog/ MIDI hybrid idea.
Control surfaces and MIDI controllers in gereral have come a long way lately, and I think this is only the tip of the iceberg :)