in uk now we have no techno on big radio really or deffo tv .. i mean you go odd thing but verry little ... then round rest of europe techno is all over radio and tv in some counrtys. I think techno is so well known in europe because of the 90's boom and it was all over the place due to the "raves" that even dominated our papers atimes ...as they say any pr is good pr! I think harder techno (i.e. not minimal) in uk is unlikely it will ever be as big clubwise as it was but nore will any dance musice but seems to of stopped droping in numbers and seems to of has leveled out club wise, it will always be a "underground" market. that said pr is all internet and pr ground work flyering and speaking to people as can never do to much also radio time is good like we got last techno experiment on radio 1 and glaxay... i carnt commet on usa as never been but so i have been told by djs i know who play or played there a main issue is police clamp downs and hard laws on clubs and this will always have knock on effects ...truth is tho in uk techno aint the force it was and even tho there are still healthy line ups that may make it look big over hear not all events are pulling big crowds which is a shame but feel its not per say what country your in but more area and reputaion as think so many techno heads are sick of going to empty clubs and so you gotta really work your pr and reputaion to make sure you get the crowds that really are out there just verry choosey which is understandible.