Vinyl Most Desirable Format

[Aratron]

i think all the digital guys are getting wrong.
i read an article in some magazine or paer cant remember where.
saying todays discerning music customers prefer vinyl. The whole aesthetic of it - the album covers, the effort involved in putting vinyl on and the experience of listening to it.
It goes against todays low quality world of which mp3 is a reflection.

What i am saying is dont throw the baby out with the bath water.
For so long techno/dance artists have published in vinyl. Now other scenes nu-punk, classical et etc are realising they want vinyl.

don't cheapen your product with something that is tarnished as cheap and grubby by modern consumers.

[massplanck]

"It goes against todays low quality world of which mp3 is a reflection"

well said.

[RDR]

i think all the digital guys are getting wrong.
i read an article in some magazine or paer cant remember where.
saying todays discerning music customers prefer vinyl. The whole aesthetic of it - the album covers, the effort involved in putting vinyl on and the experience of listening to it.
It goes against todays low quality world of which mp3 is a reflection.

What i am saying is dont throw the baby out with the bath water.
For so long techno/dance artists have published in vinyl. Now other scenes nu-punk, classical et etc are realising they want vinyl.

don't cheapen your product with something that is tarnished as cheap and grubby by modern consumers.

Yup, I got it wrong. For sure - I'm a silly billy for not throwing away 1000 pounds on a vinyl release.

[dan the acid man]

I've got to disagree, don't get me wrong, i still love vinyl, but there's nothing wrong with digital formats at all.

Yes some hifi enthusiasts may still love vinyl as much as the dance/electronic dj's etc, but you've got to also think about what everybody else is buying too, and ipods are the new fashion accessory and won't be going away any time soon.

Personally i think too much time is spent moaning about which format is better, they both have their places, but you've got to move with the times.

At the end of the day, enjoy the music, it doesn't matter how you play it, or what it's played on, as long as you're happy with the end product then that's what matters the most

[MARK ANXIOUS]

here's the link to dirty bass' post. it's a really interesting read..

http://www.blackoutaudio.co.uk/forum...ad.php?t=52887

[eyeswithoutaface]

wow, such a detailed thread, best source's going are those magazines or papers that we cant remember, so reliable....

anyway....

sound's like a crock of shit article to me

For so long techno/dance artists have published in vinyl. Now other scenes nu-punk, classical et etc are realising they want vinyl.

err, i've got some records that are older than me, some are nearly double my age. People have been putting practically every genre under the sun BUT techno onto vinyl years before dance music even came around. No one is realising they "want" vinyl at all, half the trouble with vinyl costs and availability is the fact that so many people do actually put stuff to vinyl, unfortunately it seems not enough people on the whole are buying it, but there has been a rise in vinyl sales in the 7" and 10" markets, more noticably in indie, rock, pop etc etc but this means absolutely jack shit for the techno scene.

When these kinds of articles or market research is taken, it's taken in places like HMV or written by people who it is safe to say wouldnt have heard of one single solitary techno artist on "our" level if you will if you stood there all day naming them but are infact people who might buy a White Stripes special edition double 12" because it comes on extra heavy duty vinyl with improved artwork or something, which is fair enough if they like the White Stripes, but this is a world away from a struggling independant label who havent even managed to break even on their last release, or worse still lost alot of money. Try telling them vinyl is on the way back and that sales are going through the roof and that infact they dont have to choose between putting out their next release or paying their rent or whatever.

the digital guys arent getting it wrong at all, they are simply finding a way to put their music to market the fastest and most efficient way that is possibly for THEM.

it's so, so easy to sit behind a computer and tell everyone that they should use vinyl because its great, but you've got to have at least a realistic sense of scene and perspective.

it's all well and good telling people to keep putting out vinyl, but it always seem's to be the same people who are reluctant to keep the scene afloat economically. Too many labels putting out vinyl, not enough people buying it. It's a very basic equation when it boils down to it.

you can take a horse to water....

[Aratron]

wow, such a detailed thread, best source's going are those magazines or papers that we cant remember, so reliable....

anyway....

sound's like a crock of shit article to me



err, i've got some records that are older than me, some are nearly double my age. People have been putting practically every genre under the sun BUT techno onto vinyl years before dance music even came around. No one is realising they "want" vinyl at all, half the trouble with vinyl costs and availability is the fact that so many people do actually put stuff to vinyl, unfortunately it seems not enough people on the whole are buying it, but there has been a rise in vinyl sales in the 7" and 10" markets, more noticably in indie, rock, pop etc etc but this means absolutely jack shit for the techno scene.

When these kinds of articles or market research is taken, it's taken in places like HMV or written by people who it is safe to say wouldnt have heard of one single solitary techno artist on "our" level if you will if you stood there all day naming them but are infact people who might buy a White Stripes special edition double 12" because it comes on extra heavy duty vinyl with improved artwork or something, which is fair enough if they like the White Stripes, but this is a world away from a struggling independant label who havent even managed to break even on their last release, or worse still lost alot of money. Try telling them vinyl is on the way back and that sales are going through the roof and that infact they dont have to choose between putting out their next release or paying their rent or whatever.

the digital guys arent getting it wrong at all, they are simply finding a way to put their music to market the fastest and most efficient way that is possibly for THEM.

it's so, so easy to sit behind a computer and tell everyone that they should use vinyl because its great, but you've got to have at least a realistic sense of scene and perspective.

it's all well and good telling people to keep putting out vinyl, but it always seem's to be the same people who are reluctant to keep the scene afloat economically. Too many labels putting out vinyl, not enough people buying it. It's a very basic equation when it boils down to it.

you can take a horse to water....

as usual getting it completely wrong.

people want quality. high quality. they want something that means something.

theres a world of difference between my Led Zeppelin Collection on vinyl and having the same tunes in some file on some PC.

I have the aesthetic experience of looking at the artwork, of placing the vinyl on the platter of experiencing a superior quality analogue sound.

that what is missing quality and in my opinion love.

look at the old acid techno labels Pull The Strings , specially designed sleeve covers.

It used to be the same for Routemaster and suf. Specially Designed Sleeves and Artwork.
All you get know is some boring old black sleeve. There's no passion, no involvement anymore. That is what is missing.
I hear the lame arguments it costs too much to do this that and the other.
Bullshit. Poeple just don't care enough.

[eyeswithoutaface]

as usual getting it completely wrong.

people want quality. high quality. they want something that means something.

theres a world of difference between my Led Zeppelin Collection on vinyl and having the same tunes in some file on some PC.

I have the aesthetic experience of looking at the artwork, of placing the vinyl on the platter of experiencing a superior quality analogue sound.

that what is missing quality and in my opinion love.

look at the old acid techno labels Pull The Strings , specially designed sleeve covers.

It used to be the same for Routemaster and suf. Specially Designed Sleeves and Artwork.
All you get know is some boring old black sleeve. There's no passion, no involvement anymore. That is what is missing.
I hear the lame arguments it costs too much to do this that and the other.
Bullshit. Poeple just don't care enough.

as usual? i dont think so matey, mainly because i do have the ability to actually seperate from my personal preference and what actually is sustainable in a market place.

you obviously know what i mean because you have given a good example, so i couldnt of been getting it wrong at all. Dont start a discussion if you are just going to dismiss people's opinions

it's all well and good saying "people dont care enough, i want this that and the other from my artwork" but you have to realise that behind all these products someone is actually paying to get these things there, im sure you can handle that concept well enough?

i know what your saying, i too love picking up a nice vinyl album, admiring the artwork, smelling the plastic and everything else that comes with the vinyl experience, but unfortunately it seems not ENOUGH other people love this, when looking at this in a techno scene point of view. In terms of music in general, then of course people care still, otherwise there wouldnt be the rise in vinyl in certain areas that there is. But like i pointed out in the other thread, these people have good resources for promoting what they are putting out, so they ultimately can afford it. The likes of Routemaster, as much as you may love or did love the label, i would hazard a guess that they are selling ****ing pathetic numbers these days, i hope not, but i'd guess thats why now they just use nice, cheap buy in bulk black sleeves. Simply because they cant afford to have sleeves printed up, this is exactly how things work

everything needs money in the first place to be able to offer a professional product.

You cant run a champagne label on a lemonade budget

[Aratron]

i know what your saying, i too love picking up a nice vinyl album, admiring the artwork, smelling the plastic and everything else that comes with the vinyl experience, but unfortunately it seems not ENOUGH other people love this, when looking at this in a techno scene point of view.

given a choice between ham sold at ASDA for 99p and ham sold at M and S for 2.99 then the majority of folk will shop in ASDA.
btw please stop trying to score points off me all the time.
your obviously a bright talented lad. you dont need to score points off a bum like me.

[dan the acid man]

but people will only buy that ham if it's any good too.

[eyeswithoutaface]

given a choice between ham sold at ASDA for 99p and ham sold at M and S for 2.99 then the majority of folk will shop in ASDA.
btw please stop trying to score points off me all the time.
your obviously a bright talented lad. you dont need to score points off a bum like me.

all depends on what town the ASDA and M n S is in. If we did that test in my town lets just say MnS would be throwing alot of ham away, or reducing it to 99p

and i dont know what the hell you mean about scoring points? i was just pointing out the extreme vagueness and fake optimism of what you posted. People do genuinely need to realise that vinyl sales and vinyls popularity within the techno scene simply is never going to get to the level it once was, regardless of digital or whatever other formats available, unless something REALLY drastic happens, most notably techno becoming a genre that appeals to people in a fashion sense, but then you have to think, is that what we really want anyway?

and thanks for pointing out my talent and brightness. appreciated

[davethedrummer]

as usual getting it completely wrong.

people want quality. high quality. they want something that means something.

theres a world of difference between my Led Zeppelin Collection on vinyl and having the same tunes in some file on some PC.

I have the aesthetic experience of looking at the artwork, of placing the vinyl on the platter of experiencing a superior quality analogue sound.

that what is missing quality and in my opinion love.

look at the old acid techno labels Pull The Strings , specially designed sleeve covers.

It used to be the same for Routemaster and suf. Specially Designed Sleeves and Artwork.
All you get know is some boring old black sleeve. There's no passion, no involvement anymore. That is what is missing.
I hear the lame arguments it costs too much to do this that and the other.
Bullshit. Poeple just don't care enough.

donations please!

[dirty_bass]

WEll, I agree with all you have said, but you are clouding persoanl preference to what the actual market is saying, and the overall market is saying it wants digital.

People aren`t even buying stereos any more, they are buying these damn one speaker idock things.
I hate it, I hate mp3, but it`s everywhere.
In the same way that the old hifi purists shat a load about CD, look at how prevailent it became.

[Aratron]

WEll, I agree with all you have said, but you are clouding persoanl preference to what the actual market is saying, and the overall market is saying it wants digital.

People aren`t even buying stereos any more, they are buying these damn one speaker idock things.
I hate it, I hate mp3, but it`s everywhere.
In the same way that the old hifi purists shat a load about CD, look at how prevailent it became.

well yes i think vinyl is a niche market and as such it should be marketed as such.

im all for increasing the prices for a vinyl product which is produced in limited numbers.

i have been on my travels to many places. and see dj's with decks set up and pretending to dj on vinyl but on the while using some pc program. Its happening everywhere.

Or even pretending to be doing Abletom sets. they just click and go and some prearranged set plays. Boring.

[dan the acid man]

well yes i think vinyl is a niche market and as such it should be marketed as such.

im all for increasing the prices for a vinyl product which is produced in limited numbers.

i have been on my travels to many places. and see dj's with decks set up and pretending to dj on vinyl but on the while using some pc program. Its happening everywhere.

Or even pretending to be doing Abletom sets. they just click and go and some prearranged set plays. Boring.

:lol: where have you seen dj's pretending to play on vinyl whilst really playing on a laptop then?

as for the artwork argument, you can still have artwork with a digital release

[eyeswithoutaface]

as for dj's pretending to Dj whilst using a software program, well if people are really doing that, then its so pathetic that you really shouldnt let it bother you

and to be fair it was probably someone using a traktor based system where vinyl is still incorporated, or could of been someone using vinyl AND ableton or whatever. If it bothered you that much you should of said something to them

[the_psychologist]

i wrote this in another thread - there's no way i'm going to pay $15 USD to get a vinyl single. that's what it costs to import one record to the States now. if the choice is to risk financial ruin on a vinyl run or release straight to digital, i would rather my favorite artists go digital and stay around for the duration. i don't think anyone has to constantly be proving their STREET CRED by suffering for an outdated medium.

this is all an ancient debate, but let me reiterate - sound quality is subjective. yeah, i love certain traits of vinyl, but i love other things about WAV and 320 MP3. with digital, i get a really clean representation of the sound, and it is most likely unspoiled by a poor cut, surface noise, etc..

the bottom line is that digital distribution gives artists total control over their work, which is far more important than trying to revive a format.

[eyeswithoutaface]

of course

if you got it, flaunt it

[stjohn]

i wonder when wav's or other PCM files will be more widespread. i wouldnt mind paying for those. you know you are getting full quality music that will play well in a club. 40 mb is alot i suppose, but external HD's could become liek a crate of records!! similarly a case of DVDs could be organised your own personal way, therefore providing some kind of material ownership!

[eyeswithoutaface]

exactly

i know alot of people who play digital sets but refuse point blank to play mp3's. they'l play WAV only, and it's easily done, hard drive space isnt a problem in this day and age and neither is portability. Which i must add is still a problem with vinyl, no one actually likes carrying vinyl, if they say they do they are just being devils advocate, unless they just want to look "cool" carrying a bag of records into a club hehe

and i must say, no ones ever stolen an mp3 off me laptop when ive turned around in the dj booth to grab my beer, damn those notorious vinyl thieves