well yes i think vinyl is a niche market and as such it should be marketed as such.
im all for increasing the prices for a vinyl product which is produced in limited numbers.
i have been on my travels to many places. and see dj's with decks set up and pretending to dj on vinyl but on the while using some pc program. Its happening everywhere.
Or even pretending to be doing Abletom sets. they just click and go and some prearranged set plays. Boring.