Quote Originally Posted by Kells View Post
In other words or to put it short, No matter who the hell you have on the bill, you still have to promote the arse out of it to get the end result..

if you dont you WILL loose out
to be honest i think the words promote the night kind of put the wrong spin on what is needed. if you mean loads of glossy flyers i don't agree, what is needed is the creation of a unique excitement factor, bubbling up via word of mouth....not just another manuactured night with a star name but a real local social gathering....this doesn't come from flyers, it can probably only be achieved by years of cultivating relationships and friendships across your local community, sweating it out on the dancefloor or doing whatever you do best, people will then listen to you and come to your party cos they're your friends and not just consumers

and of course that makes it a pleasure for you too :)