Thats the problem in the UK when promoters hold nights people will only turn up if a big name is playing & don't show their faces when it's an artist they haven't heard of which I think is very closed minded. They seem to think coz it's a big name artist they think he or she is gonna be good even though they probs haven't seen or heard them play. I think the whole Superstar DJ thing has a lot of answer for as the majority of people who only turn up to see the big names play are just sheep with no mind of their own.
The original post that started this thread said exactly the opposite of that.
Perhaps what you are saying has resonance with big trance or 'pop' dance music events...