something deffo needs done...

[theledge]

And the people making it need to be still excited for the people dancing to it to remain interested, and not get bored.
.

Exactly, and it's the producers and djs who nurtured their love for techno by sweating it out for endless hours on the dancefloor, transfixed by the beauty and power of the music, who end up translating their experiences into music and performances which do the same for others

There's too many djs and producers who just sit at home scratching their arse and ego, the only time you see them in a club they're behind the decks sucking the promoters cock or handing out flyers, they should get on the dancefloor and maybe learn something

[theledge]

as far as this thread goes in general, i've seen loads of promoters **** up by booking big names and having no-one turn up, even back in the so-called glory days. It was invariably because they didn't know what they were doing, didn't know the local punters, probably never went out themselves and held the mistaken belief that spending loads of money on a big name would guarantee them hundreds of heads through the door. I'd say that's likely to be the case here too tbh

Big name djs with successful careers earning loads of money like speedy j are the end result of a succesful mature party scene/culture/whatever, they don't guarantee its existence in themselves, just by turning up and hey presto partytime

[Kells]

as far as this thread goes in general, i've seen loads of promoters **** up by booking big names and having no-one turn up, even back in the so-called glory days. It was invariably because they didn't know what they were doing, didn't know the local punters, probably never went out themselves and held the mistaken belief that spending loads of money on a big name would guarantee them hundreds of heads through the door. I'd say that's likely to be the case here too tbh

Big name djs with successful careers earning loads of money like speedy j are the end result of a succesful mature party scene/culture/whatever, they don't guarantee its existence in themselves, just by turning up and hey presto partytime

In other words or to put it short, No matter who the hell you have on the bill, you still have to promote the arse out of it to get the end result..

if you dont you WILL loose out

[theledge]

In other words or to put it short, No matter who the hell you have on the bill, you still have to promote the arse out of it to get the end result..

if you dont you WILL loose out

to be honest i think the words promote the night kind of put the wrong spin on what is needed. if you mean loads of glossy flyers i don't agree, what is needed is the creation of a unique excitement factor, bubbling up via word of mouth....not just another manuactured night with a star name but a real local social gathering....this doesn't come from flyers, it can probably only be achieved by years of cultivating relationships and friendships across your local community, sweating it out on the dancefloor or doing whatever you do best, people will then listen to you and come to your party cos they're your friends and not just consumers

and of course that makes it a pleasure for you too :)

[Kells]

to be honest i think the words promote the night kind of put the wrong spin on what is needed. if you mean loads of glossy flyers i don't agree, what is needed is the creation of a unique excitement factor, bubbling up via word of mouth....not just another manuactured night with a star name but a real local social gathering....this doesn't come from flyers, it can probably only be achieved by years of cultivating relationships and friendships across your local community, sweating it out on the dancefloor or doing whatever you do best, people will then listen to you and come to your party cos they're your friends and not just consumers

and of course that makes it a pleasure for you too :)

trust me flyers are a very very VERY small part of a good promotion.!!! not many people get to actually see a flyer...
Im not gonna sit here and type exactly what i call a good promotion, as that is my business as im sure you can appreciate, but believe me, i DO NOT mean loads of glossy flyers Lol..and i speak out of years experience...

Of course an event has to always have some degree of excitement factor, this is why people wanna come aint it? then of course people talk about the event giving word of mouth.as you mention, this is another part of promotion.... i mean if a night looks boring or un imaganative why would peopke wanna go in the first place or re visit a second time and so on..., i am not sure if you really understand what promoting an event really involves, especially in hard citys like Leeds for instance...it will be very similar for any big City..

take this one for example, last time Beltram was at Joy, our mates had Dave Clarke and Technasia on the same night in the same town, beltram and clarke even thought this was mad, but it was out of our hands, our event was marketed first. (i dropped beltram off at clarkes hotel for drinks), both nights were a sucess but still, we had to work our asses of... as friends were split with decisions on where to go, so you deffo meed more than just friends to be your customers and as i stressed before flyers make for a tiny part of the whole package.

also can you explain why the word "promote" puts a wrong spin on things....if you dont promote the event, their will be No event hehe, and even if you cultivate hundereds of friends as you say, you still have to promote it to these people dont you..


Out of interest, have you actually ever put on a event? i dont ask this question in a funny way im just interested to see where you are at with this..


I really do think the event in question at the start of this thread is down to lack of promotion, and/or lack of promotion to the right people etc., its hard for me to judge as i know little of the promotors in question so i reserve my words...

Hope i have made some sense here to you

[RDR]

There are other factors to take into account when it comes to flyers as well, years ago it was possible to promote on the night with runners giving out flyers to wandering people town centres, now thats not possible in leeds and probably manchester as the city councils will be more than rapid in charging promoters hundreds, possibly thousands to clean up the mess left by non-intersted punters throwing them around the streets.

I'd be intersted in hearing peoples ideas on how to get around this.. wandering trade gathering... I know its a small part, but never-the-less can be quite lucrative on the door.

Its good to see people here putting "The Party" up at the top of this tree rather than the performer. I want to go to a safe, friendly, well catered for event. If i wanted randomness i would wait for free parties to rock up during the summer. The days of the meat market are over... at least as part of a techno event.

[theledge]

trust me flyers are a very very VERY small part of a good promotion.!!! not many people get to actually see a flyer...
Im not gonna sit here and type exactly what i call a good promotion, as that is my business as im sure you can appreciate, but believe me, i DO NOT mean loads of glossy flyers Lol..and i speak out of years experience...

Of course an event has to always have some degree of excitement factor, this is why people wanna come aint it? then of course people talk about the event giving word of mouth.as you mention, this is another part of promotion.... i mean if a night looks boring or un imaganative why would peopke wanna go in the first place or re visit a second time and so on..., i am not sure if you really understand what promoting an event really involves, especially in hard citys like Leeds for instance...it will be very similar for any big City..

take this one for example, last time Beltram was at Joy, our mates had Dave Clarke and Technasia on the same night in the same town, beltram and clarke even thought this was mad, but it was out of our hands, our event was marketed first. (i dropped beltram off at clarkes hotel for drinks), both nights were a sucess but still, we had to work our asses of... as friends were split with decisions on where to go, so you deffo meed more than just friends to be your customers and as i stressed before flyers make for a tiny part of the whole package.

also can you explain why the word "promote" puts a wrong spin on things....if you dont promote the event, their will be No event hehe, and even if you cultivate hundereds of friends as you say, you still have to promote it to these people dont you..


Out of interest, have you actually ever put on a event? i dont ask this question in a funny way im just interested to see where you are at with this..


I really do think the event in question at the start of this thread is down to lack of promotion, and/or lack of promotion to the right people etc., its hard for me to judge as i know little of the promotors in question so i reserve my words...

Hope i have made some sense here to you

i dislike the word 'promotion' because to me it conjures up thoughts of glossy flyers, press releases and general marketing schtum, now of course these all have a place, i'm just saying that there's more to it than that.

to be honest when i feel someone is trying to 'promote a night' at me, they usually get a polite smile followed by the short shrift they deserve. glossy flyers don't (usually) cut the mustard. i get excited about a night when there's a real word of mouth factor, my friends are going, when i feel there's going to be a great party (plus the bonus of seeing a great techno act at the same time)

of course creating this is easier said than done. hence why most new techno nights **** up.

to be honest i wasn't aiming the previous post at you, i probably shouldn't have carelessly quoted you. ;)

i am not sure if you really understand what promoting an event really involves, especially in hard citys like Leeds for instance...it will be very similar for any big City..

I cut my techno teeth in Leeds as it goes, lived there for years, ran techno nights at the west indian centre a few years ago. Think i left before Joy started but i heard you guys are doing a great job up there :)

[Kells]

i dislike the word 'promotion' because to me it conjures up thoughts of glossy flyers, press releases and general marketing schtum, now of course these all have a place, i'm just saying that there's more to it than that.

to be honest when i feel someone is trying to 'promote a night' at me, they usually get a polite smile followed by the short shrift they deserve. glossy flyers don't (usually) cut the mustard. i get excited about a night when there's a real word of mouth factor, my friends are going, when i feel there's going to be a great party (plus the bonus of seeing a great techno act at the same time)

of course creating this is easier said than done. hence why most new techno nights **** up.

to be honest i wasn't aiming the previous post at you, i probably shouldn't have carelessly quoted you. ;)




I cut my techno teeth in Leeds as it goes, lived there for years, ran techno nights at the west indian centre a few years ago. Think i left before Joy started but i heard you guys are doing a great job up there :)

Cool mate, what event did you run, Must have been a while as its almost 5 years Joy has been running (legally) now hehe (how time flies)

i was under the inpression you aimed it as me/us but i now realise you hadnt hehe, i had to make a stand as we put a hell of alot into our events, not just money but alot of (too much in fact) of our personal time, if we didnt their would, to put it simple, be no Joy...Leeds is extremely hard now for techno, almost imposibble to do it on a very regular basis, as i said in a previous post, Alot of leeds think they are listening to techno when they are not, they come to a place like Joy etc and crap themself hahaha.
You really have to work it hard and make sure you reach the correct people to market the event to. hence the reason its so important to know your crowd, i think this is a point you even touched on earlier..
Alot of our crowd travel from out of town.


also just to reply to RDR, we actually do have people flyer on the streets still, and get away with it :) Just!! but its very hard to do so, the council have really clamped down, we have also had fines for illegal fly postering and all sorts of other troubles in the past

:)