yeh its deffo not about how many flyers you get printed and how big ur posters are or if you book big names ! its all about making people belive they will have a great night ,... that said for big numbers got to have right djs on and they tend to cost money. i feel you really got to get a following before you book big djs as with anything you got to build reputation and techno is 100% like that as many of us have been to techno nights with some well known techno dj on and there are like 20 people in and its not nice really is it. and so people need to trust the event is gunna be going off and that takes word of mouth, thing is there are no trade secrets for this i dont think anyway hehe ! think its all about getting out there and making people beleve in you and make sure every night is rocking.